Sarah Casden

Sarah Casden is an accomplished marketing executive with extensive experience in brand strategy and integrated marketing. Currently serving as Vice President of Marketing at FORM since December 2024, Sarah previously held significant roles at Headspace, including Director of Brand and Content Marketing and Director of Global Paid Media & Content Marketing, leading initiatives to enhance brand awareness and customer engagement across D2C and B2B sectors. Prior to Headspace, Sarah co-founded HelloWellness, a successful marketing agency focused on the health and wellness sector, and held various positions in media and client account management at reputable companies like Roku Inc., Tumblr, and Taykey. Sarah possesses a strong educational background in marketing and health, holding multiple degrees and certifications from the University of Wisconsin-Madison and other institutions.