Mike Roberts

VP of Marketing at Forma

Mike Roberts has a diverse work experience in marketing and digital demand generation. Mike is currently the Head of Growth Marketing at Forma.ai, where they lead marketing efforts. Prior to that, they worked as a Marketing Advisor in the AWS Expert Network at Amazon Web Services. Before joining Forma.ai, Mike served as the Head of Marketing at Catalyst Software and as the Director of Digital Marketing at PowerSchool. Mike also held roles as the Director of Demand Generation at Schoology and as the Head of Digital Demand Generation at Jibe, Inc. Additionally, Mike worked as a B2B Digital Marketing Consultant while self-employed and as the Marketing Lead at Box Brew Kits. Mike started their career as an Inbound Marketing Lead at LNS Research and as a freelance writer for South End News. Overall, Mike has accumulated extensive experience in marketing, digital strategy, and content creation throughout their career.

Mike Roberts has a strong educational background in economics and administrative studies. Mike obtained a Bachelor of Science degree in Economics from Boston University, where they studied from 2004 to 2008. Following that, they pursued a Masters of Science degree in Administrative Studies with a focus on Financial Economics at the same university from 2008 to 2009. In terms of additional certifications, Mike Roberts has completed the "Figma Essential Training" course offered by LinkedIn in June 2022. Mike also holds an "ABM Certification: Foundations" from Demandbase, although the exact timeframe of when they obtained this certification is unspecified.

Links

Previous companies

LNS Research logo
Schoology logo
JiBe ERP logo
PowerSchool logo

Timeline

  • VP of Marketing

    June 1, 2023 - present

  • Head of Growth Marketing

    July, 2022

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