Formul8 Pte Ltd
Andy Lai is an experienced copywriter with a diverse background in prominent advertising agencies. Currently serving as a Senior Copywriter at Formul8 Pte Ltd since February 2024, Andy has previously held senior copywriting roles at Hogarth and Dentsu Creative Malaysia in 2023, and a creative copywriter position at M&C Saatchi Malaysia from 2021 to 2023. Andy began the career as a Junior Copywriter at TBWA\Worldwide and gained foundational experience at the International Awards Associate, contributing to projects that enhance brand narratives and communication strategies.
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Formul8 Pte Ltd
As an agency, we’ve always strived to stand apart in how we work and how invested we are in our clients. What makes us different? We'd like to think that it's our people and the belief in a work ethic. Beyond the name on the door, the success of a campaign ultimately depends on the calibre, skills and passion of the people you entrust your work to. For more than twenty years, we've amassed a body of work we’re extremely proud of, for corporations both large and small across a broad spectrum of branding, identity and marketing demands. We've conceptualized everything from island-wide campaigns, TVCs, annual reports, branding, brochures, corporate literature, packaging, partnership programmes, websites to social media initiatives.