Samuel Fry

Samuel Fry has extensive experience in commercial partnerships and business development, currently serving as the Commercial Partnerships Manager at Formula 1 since June 2021, previously holding the position of Commercial Partnerships Executive. Prior to Formula 1, Samuel worked at The IRONMAN Group as Commercial Activations Manager for EMEA and Partnership Sales Manager for the UK & Ireland from January 2018 to June 2021. Additional experience includes roles as Business Development Executive and Marketing & Research Analyst at Limelight Sports from June 2014 to January 2018, and as a Work Study Intern at Just Marketing International in 2012-2013. Samuel's career began with an Industrial Work Placement at Mercedes-AMG PETRONAS Formula One Team in 2011. Samuel Fry holds a Bachelor's degree in International Business from the University of Plymouth, completed in 2014.