Max Ball is a Principal Industry Analyst at Forrester since August 2021, focusing on the Contact Center, Customer Engagement, and Unified Communications sectors. Previously, Max held significant roles at RingCentral as Director of Product Marketing, overseeing customer experience offerings, and at 8x8, Inc. where responsibilities included messaging and strategy for the Contact Center product line. Max's career at Genesys spanned various positions, culminating in the role of Director of Product Marketing, where Max was instrumental in shaping the company's initial Cloud strategy. Early experience included a decade at Edify/S1 in Product Management. Max obtained a Bachelor of Arts in Communications from Stanford University.
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