Forrester is an American market research company that provides advice on existing and potential impact of technology, to its clients and the public.

Research

Forrester

Forrester's headquarters in Cambridge, MA, United States

The New York office focuses on high-level research, consulting, and strategic partnerships in technology and financial services.

New York

The San Francisco office focuses on research, client engagement, and strategic marketing initiatives in a collaborative environment.

San Francisco

This department oversees the planning, execution, and optimization of various operational facets within the organization.

Operations Management

This department is responsible for overseeing client relationships, ensuring customer satisfaction, and driving revenue through strategic account management.

Account Management

This department focuses on enhancing customer satisfaction and retention by managing relationships and providing support throughout the customer journey.

Customer Success

The Research and Analysis team at Forrester is responsible for delivering in-depth market insights and strategic advice regarding technology trends and their implications for clients. Comprising a diverse group of analysts and vice presidents, the team conducts rigorous research, analyzes data, and develops actionable recommendations to guide businesses in navigating complex technology landscapes. Their expertise spans various sectors, ensuring that clients receive tailored insights that drive informed decision-making and optimize customer experiences.

Research and Analysis

The Leadership Team at Forrester is responsible for setting the strategic direction and operational oversight of the company. Comprising key executives across various functions—including sales, research, marketing, and finance—they work collaboratively to drive innovation, enhance client engagement, and ensure financial performance. This team plays a pivotal role in guiding Forrester's research initiatives and aligning technological insights with market needs to deliver value to clients.

Leadership Team

This department provides expert consulting solutions and guidance to clients across various projects and initiatives.

Consulting Services

The Sales and Account Management team at Forrester is responsible for building and nurturing relationships with clients, ensuring their needs are met through tailored market research insights and recommendations. This team drives revenue growth by managing accounts, identifying new business opportunities, and collaborating with clients to maximize the value of Forrester's offerings. Key functions include executing sales strategies, providing exceptional customer service, and ensuring client satisfaction to foster long-term partnerships.

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Other teams

Account Management

Customer Success

Research and Analysis

Leadership Team

Consulting Services

Sales and Account Management