Rebecca J. Becker

Rebecca J. Becker is a seasoned retail and digital commerce expert, currently serving as Vice President of Retail Experience Solutions at Forsta since September 2024, where the focus is on enhancing customer interactions through innovative data-driven strategies. Concurrently, Rebecca is a Global Digital Merchandising Advisor for Claire's and Principal at RJB Consulting LLC, providing consultancy on digital merchandising and customer experience optimization. A board member at Elmbrook Education Foundation, Rebecca has played a key role in fundraising efforts to support educational initiatives. Previous leadership roles include Senior Director of Digital Commerce at Lands' End, where multi-team management improved sales and user engagement, and Senior Manager of Digital Merchandising at Kohl's, overseeing significant online sales strategies. Rebecca holds a BA in Psychology from the University of Wisconsin-Madison.