Forsta
Sandra Cazares is an accomplished professional in technical services and partner management, currently serving as Senior Director at Forsta since March 2022. With extensive experience in survey programming, quality assurance, and data processing, Sandra leads a global team across multiple locations and oversees the Custom Programming department's design and implementation of user-friendly custom questions. Previous roles include Global Director and Programming Director at FocusVision, where responsibilities included managing a large technical services team, global vendor processes, and product development strategies. Sandra's career began at Decipher, progressing from Programmer to Lead Programmer, where significant contributions were made to high-profile projects. Sandra holds dual Bachelor of Science degrees in Computer Science and Hispanic-American and Mexican-American/Chicano Studies from California State University, Fresno.
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Forsta
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We call it Human Experience, or HX for short. At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them.