Tracy Lin

Tracy Lin is an experienced marketing professional currently serving as the Head of Install Base Marketing Program at Fortinet since August 2019, where responsibilities include architecting and executing marketing strategies for customer segmentation and cross-sell/upsell initiatives. Prior experience includes a Marketing Consultant role at StartUP, where collaboration with the product team focused on business development needs, and a Senior Online Sales Manager position at Kaspersky Lab, where Tracy drove retention programs and sales growth across North America. Additionally, experience as SMB APAC store manager at Symantec involved managing online stores in the Asia Pacific region and leading various marketing initiatives. Tracy also held roles at ETTV and J. Walter Thompson, complementing a diverse background in marketing. Tracy holds a master's degree in mass communications from San José State University.