Alena Espenschied

Alena Espenschied currently serves as Group Controllerin at FORUM MEDIA GROUP, a position held since November 2023. Prior to this role, Alena held various positions at PAYBACK from January 2015 to November 2023, including Leitung Online Marketing, where responsibilities encompassed paid marketing channels, tracking and reporting, data-driven advertising, user acquisition, and leadership. Alena's career also includes roles such as Media und Performance Manager and Online Marketing Manager at Verlagsgruppe Weltbild, as well as Junior Manager Online Marketing. Earlier experience includes working as a Werkstudentin in Dialogmarketing at mediascale GmbH & Co. KG, an internship in Family Entertainment/Marketing & PR at Sony Music Entertainment, and a Werkstudentin position at Klassik Radio. Alena holds a Master of Arts in Medien und Kommunikation from the University of Augsburg, obtained between 2009 and 2011.