Bouchra le Hir

Bouchra LE HIR is an accomplished professional with extensive experience in digital transformation, artificial intelligence, and product management. Currently serving as Vice President of Digital Transformation & Artificial Intelligence and Board Member at FORVIA, Bouchra is also a Director of Digital Transformations at the same company. Previously, Bouchra held the role of Director of Product Management Bearings at SKF Group, where responsibilities included developing new products and fostering a culture of continuous improvement. With earlier leadership experiences at SKF in various capacities focused on engineering, product industrialization, and failure analysis, Bouchra has demonstrated a commitment to strategic growth and innovation. Bouchra holds multiple advanced degrees in Materials Engineering and Chemistry from prestigious institutions in France and Morocco.