Forward Consumer Partners
Matt Leeds is the Founder and Managing Partner of Forward Consumer Partners, Co-Founder and Chairman of Via Carota Craft Cocktails. Prior to their current roles, Matt held various positions at L Catterton, Irving Place Capital, Procter & Gamble, Lake Capital, and JPMorgan. Matt earned their MBA in Finance and Marketing from The Wharton School and holds a BA with a triple major in Math, Psychology, and Quantitative Economics from Tufts University. Matt graduated from Calabasas High School.
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Forward Consumer Partners
Forward is a private equity firm which invests in branded consumer businesses. We acquire growing, well-positioned consumer companies, and collaborate with inspiring leaders to help brands make progress toward their potential. Our approach is based on the observation that lower-middle market consumer brands can benefit significantly from the resources and capabilities which are often only available to larger companies.