Alyssa Bruce

Alyssa Bruce is an accomplished professional in retail and merchandise management with extensive experience across multiple organizations. Currently serving as Lead Buyer for Forward Madison FC and Madison Mallards, Alyssa has held several roles including Assistant Buyer, Retail Operations Manager, and Merchandise Assistant. At Hummel Pro North America, Alyssa is the Women’s Brand Manager. Previous roles include Marketing Manager at Breese Stevens Field and Retail Supervisor at Milwaukee Bucks Inc., where Alyssa managed store operations and guided retail associates. With a strong background in eCommerce and successful revenue growth initiatives, Alyssa's expertise is complemented by a Bachelor of Arts in Journalism, Advertising, and Media Studies from the University of Wisconsin-Milwaukee.