Jennifer Cella Williams is a seasoned professional currently serving as the VP of Sales & Marketing at Forward Tilt since October 2022. Jennifer also operates as the Owner and Creative Director of XOXO Holdings LLC from 2019 to the present. Prior experience includes ownership and leadership roles at Beverly's Best Bakery Inc. from 2008 to 2020, as well as serving as the Director of Cargo Marketing & Sales Strategy at Northwest Airlines from 2003 to 2008. Jennifer holds an MBA in Marketing and Business Economic Development from Gies College of Business at the University of Illinois Urbana-Champaign and a BS in Business Administration with a focus on Marketing from California State University-Long Beach.
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