Michael Melton is a seasoned professional in eCommerce product management with a strong background in digital experiences across notable companies. Currently serving as Senior Director of eCom Product Management at Fossil Group, Inc. since August 2022, Michael previously held various leadership roles at adidas from May 2016 to July 2022, including Director of Business Development and Senior Product Owner for Digital Partner Experiences. During tenure at adidas, significant achievements included driving a $56 million market expansion and enhancing app performance metrics substantially. Prior experience includes roles at Nike, Gap Inc., and The Kahala Group, showcasing a comprehensive understanding of digital strategies, team collaboration, and project management. Michael holds a Bachelor of Arts in Communication Studies from California Polytechnic State University-San Luis Obispo.
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