Marcela Gutierrez is a seasoned analytics professional with over 18 years of experience in digital analytics and optimization. Currently, they serve as the Global Head of Digital Analytics and Optimization at Fossil Group, Inc., where they lead a team to drive actionable insights and manage A/B testing across multiple brands. Marcela has a strong background in managing analytics projects, having previously held senior roles at Fossil Group and IBM, where they provided expertise and guidance on digital analytics implementation. They hold multiple credentials, including a Bachelor of Business Administration from Abilene Christian University and various professional certificates in digital marketing and analytics.
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