Sofía Laraña Peña

Sofía Laraña Peña currently serves as the Reservations and Communications Assistant Manager for the South Florida Collection at Four Seasons Hotels and Resorts, a position held since February 2024. Prior to this role, Sofía held various positions at Iberia from June 2015 to January 2024, including Customer Experience Program Manager and Change Management Specialist within the Transformation Office, focusing on managing transformation projects and implementing change management tools to enhance digital transformation. Additionally, Sofía worked as a Strategy & Innovation Consultant at Opinno from October 2016 to May 2019, promoting cultural change through corporate transformation training and customer-centric product development. Sofía's academic credentials include a degree in Business Administration from Universidad Carlos III de Madrid, a Master's in Professional Development: Aviation Management from Universidad de Alcalá, and a Bachelor of Business Management from the University of Victoria.