Foxcatcher
Marcus Betschel is a seasoned professional in marketing and operations with extensive experience in senior management roles across various companies. Currently serving as Managing Director at Foxcatcher since November 2024, Marcus previously held the position of General Manager- Operations & Growth at Ryvalmedia from August 2020 to November 2024, where Marcus also functioned as General Manager and Head of Digital & Performance- Partner. Their earlier roles include CEO at JBZ Digital and a marketing-focused position at inGenious AI. Additional experience includes positions as National Head of Strategy & Products at Columbus Agency, Head of Social Media at Dentsu Mitchell, and Head of Digital and Social Media at Haystac. Marcus began their career as an Acquisition and Digital Marketing Manager at CBM Australia and held the role of National Marketing Manager at ACS Financial Services. Marcus holds a Bachelor of Commerce degree with double majors in Marketing and Commercial Law from Deakin University.
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Foxcatcher
In a time of heavy social, business and digital disruption; brands are looking for new ways to fuel sustainable growth. Streamlining data and technology enablement are part of the solution, making it easier to compete in a transforming marketplace. Foxcatcher works with businesses to navigate the digital economy with a focus on customer data, digital ecosystems and convergence; and aligning addressable media with CRM, DTC and eCommerce outcomes. Our expertise also extends to custom-built marketing automation software and trading platforms; and technology enablement products to ensure marketing investments are optimised. Foxcatcher is a RyanCap business, a wholly Australian owned and operated company, led by CEO, Simon Ryan.