James Gudgeon

James Gudgeon is an experienced strategic planner with a robust background in psychology and education. Currently a Lead Strategic Planner at FPP since August 2017, James has previously held roles as a Senior and Strategic Planner. Prior experience includes a position as a Behaviour Changer at Ogilvy Consulting UK for a brief duration in 2017 and as a Strategic Planner and Applied Psychologist at DECIDE from January 2015 to August 2017. James has contributed as a Research Associate at Durham University, a Research Consultant at Arkitrek, and a Student Co-Founder at the University of Ales. Notable academic credentials include a Master of Science in Consumer Psychology and a Bachelor of Science in Psychology from Bangor University, along with further studies in International Mobility at Leiden University and a cultural exchange program at Pukyong National University. James also has experience in educational roles, having served as a Teaching Associate and Learning Advisor at Bangor University, where responsibilities included leading seminar groups and training for international student integration.