Jeroen Vanderhaeghen

Jeroen Vanderhaeghen is an accomplished professional in advanced analytics and artificial intelligence, currently serving as Associate Director for Advanced Analytics & AI in Tech, Media, and Entertainment at Fractal since August 2022. As Founder and CEO of Hyghlyne, which focuses on Retail Media & Marketing Technology, Jeroen has been influential in transforming the retail landscape since October 2012. Prior experience includes leadership roles at Reply as Analytics & Insights Lead, Capgemini Invent as Senior Management Consultant, and Accenture as Project Manager, all emphasizing data-driven strategies for large retailers and consumer businesses. Jeroen holds multiple degrees from esteemed institutions, including an MSc in Industrial Management and a BA in Philosophy from KU Leuven, along with executive education in AI and Digital Marketing Analytics from prestigious schools such as London Business School and MIT Sloan School of Management.