FRAMA
Fredrik Egeland Aartun is an accomplished professional with extensive experience in creative leadership and brand development. Currently serving as Creative Lead at FRAMA since October 2015, Fredrik has held multiple roles within the company, including Brand Development Manager, Commercial Manager, Digital Manager, and Head of Communication. Additionally, Fredrik co-founded Aure Studio in January 2017 and remained with the company until October 2023. Educationally, Fredrik earned a Bachelor's degree in Innovation and Entrepreneurship from Kristiania University College, completing studies from 2012 to 2015, after studying Allmennfag at Sauda videregående skule from 2008 to 2011.
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FRAMA
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Based in Copenhagen’s Nyboder neighborhood, FRAMA is a multi-disciplinary design brand that creates lifestyle objects that inspire the senses and encourage mindful living. With an emphasis on natural materials, simple geometries, and uncompromising quality, FRAMA’s work connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic. Since the launch of its first collection in 2011, FRAMA has embraced an organic and collaborative approach to design, a practice that is equally inspired by the old and the new, and by digital technologies and analog traditions. Its naturalistic, hands-on approach to design and production has allowed the brand to create a unified aesthetic across a growing range of product collections, including furniture, scents and skincare, lighting, home objects, fabrics, books, interior architecture, and meaningful design solutions and kitchens.