framas
Felicitas Huong Friedrich is an experienced professional in sustainability management and corporate social responsibility, currently serving as Group Sustainability Manager at framas since January 2022. Prior roles include Internal Communication & CSR Manager at Schneider Electric, Executive Assistant at Tropicdane, and Chief Operating Officer at Rasia. Felicitas also held positions at Ecopack Solutions, the Hanns Seidel Foundation, DB Schenker Vietnam, ICS Indochina Services, and the German Bundestag. Academic qualifications include a Master of Management in Sustainability Management from the Sustainability Management School (SUMAS), a certification in Business Sustainability Management from the University of Cambridge, and a Bachelor of Arts in International Culture and Business Studies from Universität Passau.
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framas
Launching a shoe successfully from the idea to the market and ideally back into the material loop is a complex challenge for footwear brands. A footwear creation team with members of different professions is aiming to ensure the shoes’ design intent, sustainability, manufacturability, costing/profitability, commercialization, performance, and critical time frames. Not rarely, goals can be in conflict. framas supports footwear creation teams with technical know-how to reach all goals simultaneously. At framas you gain insights for footwear creators about footwear, manufacturing, materials, components, technique, economy, digitalization, sustainability, performance, and innovation. Knowledge, providing you understanding how to fulfill your team members, stakeholders, and finally customer needs.