Kai Joas

Launching a shoe successfully from the idea to the market and ideally back into the material loop is a complex challenge for footwear brands. A footwear creation team with members of different professions is aiming to ensure the shoes’ design intent, sustainability, manufacturability, costing/profitability, commercialization, performance, and critical time frames. Not rarely, goals can be in conflict. framas supports footwear creation teams with technical know-how to reach all goals simultaneously. At framas you gain insights for footwear creators about footwear, manufacturing, materials, components, technique, economy, digitalization, sustainability, performance, and innovation. Knowledge, providing you understanding how to fulfill your team members, stakeholders, and finally customer needs.