framas
Robin Trautz has extensive experience in innovation and development within the sporting goods and writing instrument industries. Currently serving as the Head of Innovation & Development and Product Creation Manager at framas since August 2017, Robin Trautz has also held roles as Product Creator and Project Manager for Soccer Shoes. In addition to these responsibilities, Robin Trautz co-founded xoopo in September 2021. Prior experience includes serving as Area Sales Manager for Klio Eterna Schreibgeräte GmbH from February 2013 to January 2015 and completing an internship in Business Development at Microflash Technology Co., Ltd in early 2013.
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framas
Launching a shoe successfully from the idea to the market and ideally back into the material loop is a complex challenge for footwear brands. A footwear creation team with members of different professions is aiming to ensure the shoes’ design intent, sustainability, manufacturability, costing/profitability, commercialization, performance, and critical time frames. Not rarely, goals can be in conflict. framas supports footwear creation teams with technical know-how to reach all goals simultaneously. At framas you gain insights for footwear creators about footwear, manufacturing, materials, components, technique, economy, digitalization, sustainability, performance, and innovation. Knowledge, providing you understanding how to fulfill your team members, stakeholders, and finally customer needs.