Adrienne Down Coulson

Adrienne Down Coulson is Chief Operating Officer at Rakuten Americas where she is responsible for the operations and corporate services across 10 business units operating in six countries with 3,500 employees. An astute operational leader with and deep digital marketing experience, Adrienne leads the corporate Human Resources, Information Technology and Security, Legal, Sports & Entertainment Marketing, Communications, and Facilities functions, among others.

Adrienne joined Rakuten Rewards (then Ebates) in 2012 to launch its Canadian business. Under her stewardship, Ebates Canada enjoyed explosive growth, attaining profitability and market leadership in the affiliate marketing sector within three years. In 2017, she transferred to San Mateo, California to take on the role of Chief Operating Officer at Rakuten Rewards (then Ebates Inc). Previously, Adrienne was President at several Toronto-based digital marketing agencies and technology start-ups, as well as Vice President, Operations at MacLaren MRM (now MRM McCann).

A graduate of Queen’s University and a Toronto native, Adrienne is a board member at Canada’s National Ballet School and a Toronto-based start-up called FlipGive. She lives in San Mateo, California with her husband and two children.