Katia Masson

Katia Masson serves as Directrice adjointe de la communication digitale at France Télévisions, where responsibilities include leading digital communication activities, defining the group's social media strategy, and managing key projects. Previous roles at France Télévisions also encompassed Directrice adjointe au Marketing relationnel, focusing on marketing strategies and client relationship management, as well as overseeing the rebranding of the France TV & Vous website and ensuring GDPR compliance. Additionally, Katia operates as a marketing and communication consultant at Kustomr'R, providing strategic marketing support and project management for various businesses. Career experience further includes significant roles at France Télévisions, overseeing CRM initiatives and leading multiple marketing and audience engagement projects. Katia holds a degree in Marketing and Finance from ESSEC Business School and previously completed HEC preparatory studies.