FRANdata
Christina Niu has held various research positions throughout their career. Christina started as a Research Assistant at Georgetown University in 2016. After that, they worked as a Research Analyst and then Senior Research Analyst at FRANdata from 2016 to 2022. In 2022, they joined FTI Consulting as a Senior Consultant until 2023. Currently, they are the Director of Research at FRANdata.
Christina Niu holds a Master's degree in Applied Economics from Georgetown University. Christina also obtained a Bachelor's degree in Economics, with a minor in Mathematics, from the University of Colorado Denver. Prior to that, Christina completed their Bachelor's degree in Economics at China Agricultural University. In 2021, they obtained a certification in Financial Modeling and Forecasting Financial Statements from LinkedIn.
FRANdata
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For more than 30 years, FRANdata has been an industry leader in the strategic analysis, forecasting, and measuring of franchise performance and operations. Leveraging the largest database of franchise information and insight in the industry, FRANdata helps any business that touches franchising by providing the objective information and analytical expertise they need to make smarter and better marketing, sales, and strategic outcomes in the franchising space. Markets we serve: FRANCHISORS: FRANdata has helped franchisors of all sizes and experience improve their operations, development, and strategic plans. Whether improving your recruitment, understanding franchisees buying behavior, or gathering best in class practices, we work with every client to tailor a solution that is right for their goals. SUPPLIERS: We help companies outside of franchising measure, understand, and target the franchise market. There is immense opportunity to be found in winning the franchise market but only for those who invest the time to understand the nuances of the franchise environment. LENDERS: We make franchise lending better for some of the largest franchise lenders in the industry. Whether it's mitigating risks or growing a portfolio, we have created solutions that support the comprehensive and expedient flow of franchise financing. PRIVATE EQUITY: We help our PE clients - proactively screen acquisition targets for brands or multi-unit owners that meet the specific criteria outlined in their M&A strategy. We also help develop detailed profiles of acquisition targets including valuation estimates. FRANdata is headquartered in Arlington, Va., and is often cited as franchise experts in such leading media as The New York Times, The Wall Street Journal, Forbes Magazine, and The Washington Post. FRANdata is also the proud research partner of the International Franchise Association (IFA).