FRANdata
Edith Wiseman started their career in 1999 as the VP Client Solutions at FRANdata, where they worked until April 2014. Edith then became the President of FRANdata and continues to hold that position. In 2001, they also briefly worked as a Sales Manager at National Cooperative Bank until 2003.
Edith Wiseman obtained a Bachelor of Arts degree in Policy Studies with a concentration in International Studies and German from Dickinson College, where they studied from 1995 to 1999. Edith also holds a certification as a Certified Franchise Executive (CFE), obtained from the International Franchise Association.
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FRANdata
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For more than 30 years, FRANdata has been an industry leader in the strategic analysis, forecasting, and measuring of franchise performance and operations. Leveraging the largest database of franchise information and insight in the industry, FRANdata helps any business that touches franchising by providing the objective information and analytical expertise they need to make smarter and better marketing, sales, and strategic outcomes in the franchising space. Markets we serve: FRANCHISORS: FRANdata has helped franchisors of all sizes and experience improve their operations, development, and strategic plans. Whether improving your recruitment, understanding franchisees buying behavior, or gathering best in class practices, we work with every client to tailor a solution that is right for their goals. SUPPLIERS: We help companies outside of franchising measure, understand, and target the franchise market. There is immense opportunity to be found in winning the franchise market but only for those who invest the time to understand the nuances of the franchise environment. LENDERS: We make franchise lending better for some of the largest franchise lenders in the industry. Whether it's mitigating risks or growing a portfolio, we have created solutions that support the comprehensive and expedient flow of franchise financing. PRIVATE EQUITY: We help our PE clients - proactively screen acquisition targets for brands or multi-unit owners that meet the specific criteria outlined in their M&A strategy. We also help develop detailed profiles of acquisition targets including valuation estimates. FRANdata is headquartered in Arlington, Va., and is often cited as franchise experts in such leading media as The New York Times, The Wall Street Journal, Forbes Magazine, and The Washington Post. FRANdata is also the proud research partner of the International Franchise Association (IFA).