Martina Barth

Key-account-manager at Frankfurter Buchmesse

Martina Barth has been working at Frankfurt Book Fair since January 1993, where Martina holds the role of Key-Account-Manager and Marketingmanager. Prior to this, Martina worked at Verlag Autorenagentur from 1986 to 1990 as an Honorarkraft, with responsibilities at a theater publisher. Martina completed their Magister degree in Germanistik, Soziologie, and VWL at FU Darmstadt and Goethe Universität Frankfurt from 1986 to 1992. Additionally, Martina obtained a Verlagskauffrau degree from Frankfurter Allgemeine Zeitung from 1984 to 1986.

Location

Frankfurt, Germany

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Frankfurter Buchmesse

Frankfurter Buchmesse Join our group and start a discussion: https://www.linkedin.com/groups/42948 Once a year, the Frankfurter Buchmesse becomes the Global City of Ideas: the most important international trading place for content, from novels and children’s books to academic databases. Publishing professionals from around the world meet here with partners from the technology sector and from related creative industries, such as film and games; it is here that new cooperation agreements and business models find their first inspiration. At the same time, the Book Fair is also a huge cultural event which, for five days every year, turns Frankfurt on the Main into the centre of the international media world. Every year, about 7,300 exhibitors from more than 100 countries, around 286,000 visitors, more than 4,000 events and 10,000 accredited journalists and bloggers all combine to make the Frankfurter Buchmesse the biggest trade fair for the international publishing industry. The number of international visitors is constantly growing. One reason for this is that the Book Fair has long maintained an ardent commitment to the idea of “crossing borders”. For more than 20 years, in its B2B activities, Frankfurt has been open to the digital transition and the new players this brings with it: film and games professionals, business developers, IT specialists, investors, start-ups, bloggers and many more besides, now feel well and truly at home in Frankfurt. And the Book Fair is constantly developing new services and products, such as the Self-Publishing Area, which was launched to great success in 2013, and the Frankfurt Hot Spots – the meeting places for digital innovators. Imprint: http://www.buchmesse.de/en/imprint/


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51-200

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