Sally Vandershaf

Sally Vandershaf is an experienced marketing professional with a focus on tech marketing and B2B SaaS products. Currently serving as Tech Marketing PM at Franklin Energy since October 2013, Sally has successfully implemented Home Energy Report programs for utility clients and managed various marketing strategies including website development, SEO optimization, and digital graphics. Prior roles include Consumer Research Consultant for notable clients, Account Executive at Articulate Design, and Marketing Manager at Antenna Audio, among others. Sally possesses strong skills in graphic design, copywriting, and marketing analytics, complemented by a B.A. in Communications from the University of California, Davis and a certificate in Marketing Metrics from UC Berkeley Extension.