Scott Kennedy

Vp, Digital Strategy & Analytics at Franklin

Scott Kennedy has a diverse work experience in the field of analytics and data management. Scott has worked for multiple companies and held various roles throughout their career.

Starting in 2010, Scott began their career as an IT Audit Intern at Isle of Capri Casino. Scott then moved on to Rawlings Sporting Goods, where they held several positions including Sales Operations Analyst, Customer Analytics Manager, Strategic Analytics Manager, and Business Analytics Manager. In these roles, they gained experience in data manipulation, regression modeling, and managing the migration of POS records.

In 2019, Scott joined Maryville University of Saint Louis as a Member of the Board of Advisors, where they advised on topics related to analytics for the John E. Simon School of Business.

Currently, Scott is working at Franklin Sports as the Senior Director of Ecommerce Analytics & Tech Capabilities. Prior to this, they served as the Director of BI and Ecommerce Analytics. In these roles, they were responsible for planning, executing, and measuring the company's digital strategy, as well as collaborating with marketing analysts and data engineers.

Overall, Scott Kennedy's work experience highlights their expertise in analytics, data management, and strategy development within the ecommerce and sporting goods industries.

Scott Kennedy obtained a high school diploma from OTHS in 2006. Scott then pursued an Associates in Science degree from Southwestern Illinois College from 2006 to 2008. After that, they completed a Bachelor of Science degree in Finance from Southern Illinois University, Carbondale between 2008 and 2010. Scott further expanded their education by earning a Masters of Science in Predictive Analytics from Northwestern University, which they pursued from 2014 to 2018. In terms of additional certifications, they obtained several, including "Generative AI Learning Path" from Google in July 2023, "Data Engineering Foundations" from LinkedIn in January 2023, "Amazon Advertising Sponsored Ads - US Marketplace" from Amazon in December 2018, and several more.

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