Alexander Barion is an experienced marketing professional with a strong background in the financial services sector. Currently serving as the Head of Marketing for Germany and Austria at Franklin Templeton since October 2025, Alexander has previously held significant roles, including Executive Director of Marketing DACH and Digital Marketing Europe at Fidelity International from September 2018 to December 2024, where key achievements included the development and launch of a Robo Advisor and a range of marketing innovations. Prior experiences also encompass positions such as Managing Director of Marketing & Business Development at Flossbach von Storch and Chief Marketing Officer for Central and Eastern Europe at BlackRock, where accomplishments included increased brand relevance and substantial asset inflows. Alexander holds an M.B.A. in Marketing and Economics and has played pivotal roles in shaping marketing strategies across various companies throughout a career that began in the banking sector.
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