Liam Porter is an experienced Area Manager with a tenure at Frasers Group since June 2020 and at Sportsdirect.com Retail Ltd since June 2010. In the role of Area Manager, Liam oversees multiple store operations, focusing on achieving sales targets, staff recruitment, training, and development, as well as ensuring compliance with company policies and procedures. Previously, Liam served as Store Manager, where responsibilities included driving sales in high-revenue environments, implementing merchandising strategies, maintaining high standards of operational compliance, and overseeing stock management processes. Liam's educational background includes completing studies at The John Bramston School from 1997 to 2002.
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