Frasers Group is a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.

Retail

Frasers Group

Frasers Group's headquarters in United Kingdom

Mike Ashley

James France

Sam Jones

Daniel Summerson

Andy Brown

Leonard Brassel

Benedict Sim

Sanjay Dhiman

Niall Sutherland

Nick Arran

Sean Matthew Nevitt

David Al-Mudallal

The Marketing and Communications team at Frasers Group is responsible for developing and executing strategic marketing initiatives across the company's portfolio of iconic brands. They focus on enhancing brand visibility, driving customer engagement through digital marketing and CRM strategies, and creating compelling content that resonates with diverse audiences. By leveraging performance marketing and data analytics, this team aims to maximize sales and foster lasting customer relationships in both retail and digital environments.

Marketing and Communications

The Operations and Project Management team at Frasers Group is responsible for ensuring the efficient and effective execution of projects and operational activities across the company's diverse retail brands. This team focuses on optimizing warehouse facilities, enhancing store operations, and coordinating commercial projects to improve overall performance and profitability. By analyzing operational data and managing resources, they strive to streamline processes and deliver exceptional customer experiences.

Operations and Project Management

The Digital Marketing and E-commerce team at Frasers Group drives online sales and enhances brand visibility across its diverse portfolio. This team focuses on developing and executing digital marketing strategies, optimizing user experience, and leveraging data analytics to maximize performance across platforms. They collaborate on digital design, SEO, conversion rate optimization, and targeted marketing campaigns to support the growth of iconic brands like Sports Direct and Flannels.

Digital Marketing and E-commerce

The Operations and Customer Service team at Frasers Group is responsible for ensuring seamless operational efficiency across its diverse retail brands while delivering exceptional customer experiences. This team oversees payment systems, fraud prevention, and warehouse engagement, while also managing store operations, customer service quality, and overall retail performance, driving both customer satisfaction and operational excellence.

Operations and Customer Service

The Digital Marketing and E-commerce team at Frasers Group is responsible for driving online sales and enhancing the digital presence of the company's iconic brands. They employ strategic marketing initiatives, SEO optimization, and engaging content production to attract customers while managing cross-regional e-commerce operations and overseeing international market expansion. By leveraging data-driven insights, this team aims to maximize revenue and deliver a seamless online shopping experience.

The Finance and Accounting team at Frasers Group is responsible for overseeing the company's financial health through strategic planning, budgeting, and reporting. This team manages all financial transactions, ensuring accuracy in accounting practices, as well as overseeing payments processing and fraud prevention. Additionally, they analyze costs and manage treasury functions to support the financial needs of the organization and its iconic brands.

Frasers Group

Org chart

Teams

Marketing and Communications

Operations and Project Management

Digital Marketing and E-commerce

Operations and Customer Service

Digital Marketing and E-commerce

Finance and Accounting

Offices

Frasers Group

Org chart

Teams

Marketing and Communications

Operations and Project Management

Digital Marketing and E-commerce

Operations and Customer Service

Digital Marketing and E-commerce

Finance and Accounting

Offices

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