Matthew A.

Matthew A. is an accomplished executive retail leader with over 25 years of experience in the cycling and specialist sport industries. They have excelled in commercial strategy, customer experience, and learning and development, particularly during their tenure at Frasers Group, where they reshaped the technical cycling departments. Matthew has a proven track record of driving growth, enhancing operational efficiency, and delivering market-leading customer experiences across various roles, including Regional Manager at Evans Cycles, where they played a crucial role in expanding the business beyond London. They studied at Mountview Theatre School, where they obtained an equivalent BA Hons in Acting.