Robert Birrell

Robert Birrell is an experienced retail professional with a strong background in management spanning over two decades. Currently serving as General Store Manager at Frasers Group since May 2014, Robert previously held the same title at TK Maxx, where a significant sales increase was achieved. As Area Manager at Poundstretcher, consistent year-on-year sales growth was accomplished through effective leadership and commercial awareness. Earlier roles include Store Manager at Instore and Night Manager at Tesco plc, where management of operations and teams led to recognition as a champion store. Robert began a career in retail as a Store Manager and Deputy Manager with Kwik Save/Somerfield and as Branch Manager at a Butcher. Education was completed at Buckhaven High School.