SG

Sergio Giannone

Editor, AI Content Operations (ecommerce)

Sergio Giannone is an accomplished professional in AI content operations and marketing, currently serving as Editor of AI Content Operations at Frasers Group, where responsibilities include leading the implementation of LLM-powered content across various platforms. As the Founder and AI Content Marketing Consultant at Cowritten.ai, Sergio combines evidence-led insights with consultancy. Experience includes participation in the prestigious Perplexity AI Business Fellowship, roles in content management for B2B SaaS clients, and co-founding startups focused on HR tech solutions. Sergio's prior positions include Head of Content at Westcon-Comstor and Global Solution Manager at The Coca-Cola Company, showcasing a strong background in brand development, digital strategies, and cross-functional team leadership. Sergio holds a Bachelor of Science degree in Communication from Università degli Studi di Palermo.

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