Marketing and Brand Management

The Marketing and Brand Management team at Fratelli Branca Destilerías Cono Sur is responsible for developing and executing strategic marketing initiatives to enhance brand awareness and loyalty across their diverse product portfolio, including Fernet Branca, Sernova, Carpano, Punt e Mes, and Antica Formula. This team manages brand positioning, consumer engagement, trade marketing, and public relations, ensuring that the legacy and values of Fratelli Branca are preserved while fostering innovation and growth across their international markets.