Fratelli Branca Distillerie
Roberta Pala is an accomplished International Marketing Coordinator at Fratelli Branca Distillerie since March 2023, recognized for successfully orchestrating major events and expertise in budget management and limited-edition product development. Previously, as a Product Manager Assistant at KIKO MILANO, Roberta supported strategic projects targeting high-growth markets and played a key role in localizing product launches while analyzing market trends. Roberta's experience as a Junior Product Marketing Manager at Haier Europe involved product management and market analysis, and earlier roles included managing client relationships as a Key Account at EdilPala. Roberta holds a Master's degree in International Business Management from Cardiff Metropolitan University and multiple degrees in strategic communication and marketing from esteemed institutions.
Fratelli Branca Distillerie
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Fratelli Branca Distillery is an italian company owned by the Branca family. The industrial activity of the company, leader in the spirits sector for 175 years, began in 1845 when Bernardino Branca invented Fernet-Branca, the bitter liqueur that would have become famous all over the world. The story continued passing through the development of Stravecchio Branca and Brancamenta, “historic” products of the company, while the portfolio was expanded with a policy of brand acquisitions, extension lines and the entry in the market of wines and sparkling wines. “Novare Serbando” is the leitmotiv of the company’s growth, based on quality, innovation and the respect of traditions. The company's products renowned in the reference market sectors include: Fernet–Branca, Brancamenta, Stravecchio Branca, Caffè Borghetti, Grappa Candolini, Grappa Sensèa, Punt e Mes, Carpano Classico, Carpano Bianco, Carpano Dry and Antica Formula, Sambuca Borghetti, the premium wine distillate Magnamater, Sernova vodka, the wines Chianti Classici Villa Branca, the sparkling wine Bellarco and the latest addition Carpano Dry. The company operates respecting the environment in compliance with the Ethical Code, a formalized code of conduct. The group does not include companies or operating units in countries with a low taxation or with limitations on trade-union freedom. Niccolò Branca is the Chairman of Fratelli Branca Distillerie S.r.l. and Fratelli Branca Destilerias S.A. (Argentina). In October 2011 Italian president Giorgio Napolitano appointed Niccolò Branca Knight of Industry.