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Fratelli Wines
- Sidharth Mehra
Sidharth Mehra is a seasoned marketing professional with extensive experience in driving revenue growth and brand development across various industries, particularly in the beverage and telecommunications sectors. Currently serving as Head of Marketing at Fratelli Wines since March 2021, Sidharth has achieved a remarkable +35% year-over-year revenue growth and successfully launched the Tilt-Wine in a Can product. Prior roles include Zonal Marketing for International Brands at Pernod Ricard India and Region Marketing Head at Pernod Ricard, where responsibilities spanned business planning and market share growth. Sidharth's career includes leadership positions at leading telecom companies such as Sistema Shyam Teleservices and Idea Cellular, where impactful brand launches were executed. Sidharth holds dual MBA degrees from UBS, Panjab University, and a B.Sc in Economics from DAV Public School, reflecting a strong academic foundation in business and marketing.
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Fratelli Wines
Fratelli is one of India’s leading wine producer and largest privately owned wine estate. Fratelli which means ‘brothers’ in Italian, is a shared dream between 3 families and a Tuscan winemaker with an experience of over 50 vintages. The idea was always to be an estate owned vineyard allowing us to produce great quality wines from Indian terroir. Our vineyards of 240+ acres are located in Akluj, which is 3 hours south of Pune in the Sholapur region of Maharashtra state. The 40,000 sqft winery is a first of its kind structure for any Indian wine company which is embellished with state of the art plant and machinery. It has and installed capacity of over 2 million litres and equipped with multi-capacity tanks especially imported from Velo, Italy -a first by any wine company in Asia. We produce and bottle about 28 different labels across various categories. Our wines have won 60+ awards and medals including the prestigious Decanter world wine, Decanter Asia wine, SWA, Wine enthusiast and many more. Welcome to the world of Fratelli
