Sidharth Mehra

Sidharth Mehra is a seasoned marketing professional with extensive experience in driving revenue growth and brand development across various industries, particularly in the beverage and telecommunications sectors. Currently serving as Head of Marketing at Fratelli Wines since March 2021, Sidharth has achieved a remarkable +35% year-over-year revenue growth and successfully launched the Tilt-Wine in a Can product. Prior roles include Zonal Marketing for International Brands at Pernod Ricard India and Region Marketing Head at Pernod Ricard, where responsibilities spanned business planning and market share growth. Sidharth's career includes leadership positions at leading telecom companies such as Sistema Shyam Teleservices and Idea Cellular, where impactful brand launches were executed. Sidharth holds dual MBA degrees from UBS, Panjab University, and a B.Sc in Economics from DAV Public School, reflecting a strong academic foundation in business and marketing.