Alexis Cuslidge Reeder

Freezing Point, the parent company of the consumer frozen beverage brand "Frazil"​, is the fastest growing frozen beverage company in the convenience store channel across the US. Frazil is also located internationally, across Europe, Central America, the Middle East, and Asia. What makes Frazil unique and what has led to the massive growth it has experienced the last few years? - Amazing flavors and product - Strong brand appeal and visual identity in stores - World-class distribution and retail partners - Industry-leading service and customer care Once you try the product you'll understand. Consumers love Frazil because the product tastes amazing. It's truly a difference consumers can taste for themselves. Frazil uses real sugar, not high fructose corn syrup like almost all other slushie products. Also, Frazil's flavor formulations have a unique development process unlike any other slush brand in the world! The founder of Frazil started in the shave ice business, and has developed countless flavors for the shave ice franchise "Tropical Sno"​. Every summer the company comes out with tons of new flavors. The flavors and combinations that really take off over the summer get modified into the new flavors launched by Frazil the following year! (thanks Tropical Sno, we love you guys! :) Frazil is also committed to the in-store experience. The visuals help bring the C-store experience to life, draw consumers in, and help more people enjoy this delicious beverage. Frazil also provides training and helps assist in setting up retail locations to sell Frazil, with install kits, signage, posters, and merchandising. Frazil is quickly expanding its team, and filling key roles in sales, operations, marketing, finance, and production. If you're interested in joining one of the coolest places to work in the Salt Lake City area reach out and see what roles might fit your experience!