FRÉ was founded in 2016 by Michael Azoulay and Mickael Bensadoun out of the desire to produce disruptive suncare solutions and build a responsible brand with a strong social impact.

Expert in Suncare and Photoaging, FRÉ crafts a comprehensive skincare range based on science-led formulas and powered exclusively by our breakthrough anti-aging patent, Argania Active Complex™

Argania Active Complex™, FRÉ’s clinically proven anti-aging patent, combines argan oil with the stem cells and leaf water of the resilient desert Argan tree. It treats skin from the long lasting effects of UV damage and photoaging (wrinkles, lines, hyperpigmentation, dark spots) and skin inflammation (breakouts, irritation, over dryness).

FRE's products are dermatologist approved, vegan and cruelty-free. We use sustainable packaging made from materials including glass, recycled plastic and sugarcane. 

FRÉ was born with a passion to drive social change and environmental sustainability through the power of community. At FRÉ, we believe in female leadership. We empower women through movement. We partner with fitness and wellness influencers to make an impact through community. We work with nonprofit like Bo'atot who empower girls from underprivileged backgrounds through sport.







Beauty & Cosmetics

Health & Wellness

Natural Resources

Social Impact

FRÉ Skincare

Michael Azoulay

Naiara Pieniazek

Oren Peleg

Tanya Vereshagin

Maia Grzeda Wassergott

Tanya Shavit Ivanova

Camila Cembal

Tal Hamami

The Marketing and Community Engagement team at FRÉ Skincare is dedicated to building a vibrant, active community centered around the brand’s commitment to suncare and social impact. They drive engagement through partnerships with fitness and wellness influencers, manage loyalty and retention programs, and oversee the affiliate program to foster brand loyalty. By leveraging strategic marketing initiatives, this team amplifies FRÉ's mission of empowering women and promoting sustainability, while connecting with customers to enhance their skincare journey.

Marketing and Community Engagement

Marketing and Community Engagement

About

Team members