Freakonomics
Luis Guerra is a composer, music creator, and content producer with vast experience in working with various clients in TV, film, and music. Luis has collaborated with renowned companies such as Apple, Netflix, BBC Radio, NBC, and many more. Currently, Luis is the composer for podcasts like Freakonomics Radio and Revisionist History, creating original music for their shows. In addition to their successful freelance career, Luis is also the co-founder of Pa'Lante Post Audio, a multi-lingual post-production company. Luis's work has been featured in award-winning podcasts, live shows, audiobooks, feature films, and TV programs.
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Freakonomics
It began when New York journalist and author Stephen J. Dubner went to Chicago to write about award-winning economist Steven D. Levitt for The New York Times Magazine. Dubner had been reluctant to take the assignment (he was in the middle of writing a book about the psychology of money). Levitt was reluctant to be shadowed by a journalist (but his mother loved the Times Magazine, so he gave in). The article came out, and led to an unexpected partnership. Levitt and Dubner wrote Freakonomics, a book about cheating teachers, bizarre baby names, self-dealing Realtors, and crack-selling mama’s boys. They figured it would sell about 80 copies. Instead, it took up long-term residency on the Times best-seller list, and went on to sell more than 4 million copies in 35 languages. Then they wrote SuperFreakonomics. It also became a worldwide best-seller. A lot of other stuff happened, too. A blog. A documentary film. Jon Stewart and Beauty and the Geek! Lectures. A pair of pants. A radio show. Not bad for a partnership born of such profound reluctance.