f'real

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Join the revolution in frozen beverage innovation with f'real! We are a leading provider of blended beverage machines, specializing in Foodservice, C-store, C&U and QSR industries. Our state-of-the-art blend-in-cup technology and premium products deliver the perfect shakes and smoothies every time,... Read more

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Dinsh Guzdar
CEO / President

Dinsh Guzdar

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Nancy Simmons
Senior Marketing Manager
Gloria Lee
Product Development Manager
Paul Harris
Director Of IT
David Armbrecht
Senior Sales Manager
Diane Garvin
Manager Equipment Order Processing
Bruce Long
Vice President Customer Support
Diane Fountain
Inventory And Asset Control Manager