FRED Paris
Safi Fofana has a diverse work experience spanning multiple industries. Starting in 2013, they worked as a Press Relations Assistant for Ladypoka/Artists Plus. In 2014, they gained experience as an Editorial, Production and Casting Assistant at Freemantle Media, and later that year, they served as a Journalist for Lepetitjournal.com Rio. In 2016, they worked in Press Relations for the Ministry of Culture and Communication. From 2017 to 2018, Safi was a Customer Relations Officer at Mercure. Safi then transitioned to ACCOR in 2018, where they held the role of International Communication Officer for Luxury & Upscale Brands until early 2020. Currently, Safi is working as a Chef de projet digital learning EMEA at FRED Jewelry, starting in 2021.
Safi Fofana completed an MBA in Luxury Communication & Strategies at EFAP - École des nouveaux métiers de la communication. This education occurred up until the year 2019, focusing on the fields of Communication, Marketing, and Digital.
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FRED Paris
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The company has more than fifty of its own shops worldwide and various retail outlets in some thirty countries.