Pyam Ahmadi

Pyam Ahmadi is an experienced design professional with a solid background in accessories and footwear design. Currently serving as the Design Process Manager and Senior Accessories Designer at Fred Perry since October 2015, Pyam oversees the design process and leads the design team to align with business strategies. Previous roles include Accessories Designer at Bally, where Pyam designed a comprehensive Men’s bag collection, and Freelance Designer positions at J Barbour & Sons Ltd and Oliver Sweeney, focusing on bag collections that embody brand heritage. Earlier experience encompasses designing accessories for Puma and footwear for Ted Baker, along with roles at Pentland Brands and a design internship at Mars. Pyam holds a Bachelor of Arts degree in Industrial and Product Design from Northumbria University.