Fred Perry
Pyam Ahmadi is an experienced design professional with a solid background in accessories and footwear design. Currently serving as the Design Process Manager and Senior Accessories Designer at Fred Perry since October 2015, Pyam oversees the design process and leads the design team to align with business strategies. Previous roles include Accessories Designer at Bally, where Pyam designed a comprehensive Men’s bag collection, and Freelance Designer positions at J Barbour & Sons Ltd and Oliver Sweeney, focusing on bag collections that embody brand heritage. Earlier experience encompasses designing accessories for Puma and footwear for Ted Baker, along with roles at Pentland Brands and a design internship at Mars. Pyam holds a Bachelor of Arts degree in Industrial and Product Design from Northumbria University.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.