Sophia Tones

Sophia Tones is an experienced Ecommerce Manager with a strong background in digital marketing and online account management, currently serving at Fred Perry since April 2019. Prior roles include Ecommerce Manager at Blink Brow Bar and Assistant Ecommerce Manager at Editions de Parfums Frédéric Malle. Sophia's expertise encompasses affiliate marketing, PPC, SEO, email strategy, E-CRM, and digital forecasting. Additional experience includes roles at Estee Lauder Companies as Online Assistant Manager and Online Coordinator, where responsibilities involved managing engaging content delivery and email programs. Sophia began a career in ecommerce as an E-Commerce Assistant at Kabiri and has a foundational experience as an Events Coordinator at Business & Enterprise North East. Sophia holds a degree in Communications & PR from Northumbria University.