Fred Perry
Sophia Tones is an experienced Ecommerce Manager with a strong background in digital marketing and online account management, currently serving at Fred Perry since April 2019. Prior roles include Ecommerce Manager at Blink Brow Bar and Assistant Ecommerce Manager at Editions de Parfums Frédéric Malle. Sophia's expertise encompasses affiliate marketing, PPC, SEO, email strategy, E-CRM, and digital forecasting. Additional experience includes roles at Estee Lauder Companies as Online Assistant Manager and Online Coordinator, where responsibilities involved managing engaging content delivery and email programs. Sophia began a career in ecommerce as an E-Commerce Assistant at Kabiri and has a foundational experience as an Events Coordinator at Business & Enterprise North East. Sophia holds a degree in Communications & PR from Northumbria University.
Fred Perry
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Fred Perry has always been different. Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style. In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon.