Fred Perry has always been different. 

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. 
The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. 


E-Commerce

Fred Perry

Fred Smith

Sally Batten

Stuart Beastall

Maisie Edge

Lucy Williams

Lucy Tavares

Heather Acketts

Connie Fletcher

Chrishan Mathias

Blanca Zumalacarregui

Trudie Burton

Sophie Clayton

Ruth Rossiney

Lucy Goodall

Frazer Cunningham

Emily Murphy

David Carrington

Aviana Cruddas

Nikki Campbell

Matthew O'Boyle

Matthew Moore

Marni D.

Eric Cross

Cathy E

Cathy Cano

Ahmad Mizan

The Leadership Team at Fred Perry is responsible for setting the strategic direction and vision of the brand, ensuring alignment with its heritage and values. They leverage data analytics and market insights to drive informed decision-making, foster innovation, and enhance brand positioning, all while maintaining the spirit of individuality and style that the company embodies. Through collaboration, they navigate challenges and opportunities to sustain Fred Perry's legacy as a cultural icon in fashion.

Leadership Team

Sales Team

Product Development Team

Marketing Team

Leadership Team

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Other teams at Fred Perry

Sales Team

Product Development Team

Marketing Team