Fred Perry has always been different. 

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. 
The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. 


E-Commerce

Fred Perry

Fred Smith

Sally Batten

Stuart Beastall

Maisie Edge

Lucy Williams

Lucy Tavares

Heather Acketts

Connie Fletcher

Chrishan Mathias

Blanca Zumalacarregui

Trudie Burton

Sophie Clayton

Ruth Rossiney

Lucy Goodall

Frazer Cunningham

Emily Murphy

David Carrington

Aviana Cruddas

Richard Walshe

Nikki Campbell

Matthew O'Boyle

Matthew Moore

Marni D.

Eric Cross

Cathy E

Cathy Cano

Ahmad Mizan

The Marketing Team at Fred Perry is dedicated to elevating the brand's iconic status through innovative digital and e-commerce strategies. They focus on developing compelling campaigns that connect with youth subcultures while overseeing the brand's online presence and customer engagement initiatives. By blending creative content with data-driven insights, the team ensures that Fred Perry's heritage and unique identity resonate within contemporary markets, reinforcing its role as a symbol of style and authenticity.

Marketing Team

Sales Team

Product Development Team

Marketing Team

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Sales Team

Product Development Team