Fred Perry has always been different. 

Triple Wimbledon champion Fred Perry was born to a cotton spinner. He played and fought his way through, and despite the establishment, but always with style.

In 1952, he founded the Fred Perry brand, designing his first pique shirt the same year. That shirt, the shirt, would transcend sportswear to streetwear on the backs of generation after generation of British youth subcultures. 
The shirt is the start and end of everything we do, because it’s more than a shirt – it’s a rite of passage, it’s the uniform of the non-uniform. A true icon. 


E-Commerce

Fred Perry

Fred Perry's headquarters in London, United Kingdom

This department focuses on creating and enhancing products to meet market demands and customer needs.

Product Development

This department oversees the daily operations and performance of retail stores, ensuring effective management and customer service.

Retail Management

This department focuses on strategic initiatives to drive growth and establish partnerships.

Business Development

This department focuses on driving revenue through direct interactions with customers and managing sales operations.

Sales Department

This department focuses on the development, fitting, and quality assurance of garments throughout the production process.

Garment Technology

This department focuses on managing and coordinating wholesale accounts and ensuring efficient support for wholesale customer service.

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Retail Management

Business Development

Sales Department

Garment Technology

Wholesale Operations